JACQUEMUS – A brand that is futuristic and vintage at the same time

When farmlands meet city, a new style is sewn. By L.R.


His life can be summed up from the farms to the halls of fame! His roots of living in near farmlands in South France have tailored his ideas, concepts and thoughts.

“JACQUEMUS is not about nightlife and clubbing and things like that, it’s more about fruit and vegetables and rolling in the grass”

– Simon Porte Jacquemus, the Brand Founder and Fashion Designer

He emphasises more on “purity” and “innocence” in a “Provence” Style and has named his Spring Summer Collection 2017 Les Santons de Provence. He further coated his words by mentioning that the whole collection is about figurines and the traditions of South France. No wonder, his model Rose Van Bosstraetan, is shown in a village ensemble.

This simplistic approach towards designing has seen great heights being vintage in thoughts and futuristic in style. While most designers concentrate more on the art of clothes paired with aesthetic and nature-oriented backgrounds, he has taken a different approach of clothes being in sync with the nature.

Recently, when singer Rihanna met Prince Harry in the Carribean lands,  their meet had extended to the next day as well with both sporting white shirts. Rihanna wore JACQUEMUS top for that day.

Prince Harry Visits The Caribbean - Day 11
Source: http://www.vogue.com/13508431/rihanna-prince-harry-barbados-caribbean/

Due to the style and elegance that enfolds each of JACQUEMUS’ garments, a timeless appeal is naturally brought forth. The reason why JACQUEMUS stands out is that it adds a country flavour to our wardrobe collection and it just breaks the monotony of city clothes.

Les Santos de Provence is for daily life. It has been designed for the people of various occupations in the country side like the lavender seller or pot seller. Something unique about this collection is that it has a “painterly” notion to it – something that is straight from art and fantasies of the countryside. 

JACQUEMUS has rebuilt the traditional styles of Countryside South France and let it flow on the thoughts of its very own values. 






Author: L.R.@TheRink

Hey people! I am fashion blogger gliding through 19. For more about me, check the About Us page in my blog: THE RINK!!

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