Burberry, its trench coats and its history. Straight from Singapore… By L.R.
For all those who missed the Burberry Trench Coat Exhibition in Singapore at ION Orchard, here are the details! Burberry is the classic British brand that is known for its trench coats… why even the royal family owns those coats! It is recommended by the royal stylist and do I need to go further about its reputation?!
Starting with the Tools!
As soon as I entered the store, I witnessed the Burberry essentials to make the coats. It was displayed on the wall and a table on the right. All the tools were put on display and even some of the iconic straps with buckles and a few other fabric pieces made into belts and collars were exhibited.
Here is a closer look – get to see what was displayed on the table!
The Most Important part of making a Trench Coat? Assembling!
The Burberry attendant went on to take me into the journey of Burberry from its past to present. After showing these tools, he went on to show me the way Burberry cuts its fabric and the different pieces they gather to make the signature trench coat.
These pieces are to be assembled properly before the trench coat is made. Also, one thing that is amazing about this company is that all its coats are made in Britain. No, no third world country is taken advantage!
It’s more fun when it has the C-word: Customised!
A fun fact? Most of the Burberry trenches are customised! So, they do need your exact measurements! During the exhibition time, Burberry prompted that its buyers can get their monogram on their trench coats. It becomes just so special with the initials in a golden coil!
Usually, since it is customised, Burberry doesn’t really suggest the monogram concept. However, the exhibition took it to a whole new level!
Fashion. Check. Stop!
The next stop was at the different collections ranging from 2010 to 2017 were on display! There were mannequins lined up as though they were on the runway. The attendant told that personally he liked the latest collection trench with the cape the best! Who doesn’t like a bit of batman and harry potter and gothic nature? Cape has surely turned the comic enthusiasts more into fashion!
Personally, I liked the one with the lace. It looked more elegant. Another surprising thing is that all the trench coats displayed there had different fabric!
Tropical Country and Trench Coats… something is funny
I couldn’t stop myself but ask the representative about how often do these coats sell on average! Singapore can never be extremely cold. Professionals are allowed to wear shorts to work due to the weather conditions! Then, how do these trench coats sell?!
He replied that usually the spring/summer collection never faces any reduction in sales. As for the autumn/fall and winter collections, people travel to the colder countries and he just smiled. Yep, Burberry makes the cut. People do need Burberry in their lives.
The Time it became famous!
These outfits look kinda vintage today but in the past, it served great purposes! The outfit on the left was used a 100 years ago. It was used by a person to battle the cold in one of the poles, if I am not wrong. He used the same fabric to build a tent and he survived the cold! That is one of the first times when the Burberry fabric was acknowledged!
The outfits on the left belong to a certain Sir and Lady who sailed their way to a place of extreme climate. In return to the fabric and outerwear from Burberry, they named their ship as “The Burberry”!
These pieces are still there in original condition! The store attendant went on further to tell me how Burberry embraces its past. He took me to the nearest set of trench coats. He showed how the current trench coats mimic the ones made during the World War time! There were places to hold the gun and there were clutch for the arms! The shoulders of the trench coats did surely have the army like definitions!
I missed the portrait room because I went to the exhibition only during the last few days. However, this was one grand experience!